A laser printer does a defined job the day it arrives. In contrast, AI’s value depends on the system around it, so much of the important work happens before any purchase. What problem is the enterprise trying to solve, or what opportunity is it trying to capture? Which capabilities would help, and what would supply them: a platform, a custom build, another provider, or a change the company can make itself? What would have to be true for the value to show up, including the data, workflows, decision authority, skills, integrations, and other precursors the capability depends on? Which of those conditions are already in place, which are not, and what would it take to put them there? What is still unknown, and what would it take to find out? This work often surfaces adjacent uses nobody had considered.
Most organizations, including very sophisticated ones, rush past this precursor work. They buy the platform, discover the missing conditions during implementation, and end up with workarounds, stalled adoption, and finger-pointing over what went wrong. Mapping the system first (requirements, dependencies, knowns, and unknowns) prevents much of that. It also gives leadership a sound basis for comparing options, including whether a simpler change would capture the same value.