AI content creation operations
High content velocity
Build brand authority and drive traffic with a steady stream of quality content, published at a rapid cadence. Search engines love this.
Human-AI collaboration
AI content needs human oversight and authorship. We’ll show you how to blend the best of human and generative AI capabilities.
AI guardrails
Too many brands get in trouble for pushing out unvetted AI content. Our proven system of guardrails and checks keeps you safe.
Spin up your AI content machine
AI-generated content can revolutionize your marketing, but it needs the right checks and balances. We’ll help you develop a content creation process that blends the best of human and artificial intelligence for an unbeatable combo.
Your content creators will be empowered with godlike abilities to create better content, and more of it, with AI-powered tools, systems, and processes. We’ll train your team in content strategies that work, and we’ll show them how to leverage AI to deploy high-quality content at scale.
At the same time, we’ll show your team how to avoid common pitfalls in AI content creation. AI is not a push-button solution; with the right frameworks and oversight, it is a force multiplier for your human writers and editors.
Ready to deploy AI-powered content operations?
If you’re ready to go—or if you have questions and need answers—let’s talk. Our free consultation will clear everything up and get you oriented with the new AI landscape.
What types of AI-generated content are possible?
Reach your target audience wherever they are: on social media, performing searches, on email lists, or anywhere else. Here are some of the types of content that AI can help you create at scale.
Blog posts
With a dynamic human-AI combo, create awesome, informative articles that keep readers coming back for more.
Social media posts
Create engaging posts customized for all social channels where your target audience spends time.
Product descriptions
Write detailed product descriptions in bulk with the help of AI tools and our proven techniques.
Long-form content
Case studies. Whitepapers. Lead magnets. Showcase your valuable insights and expertise with the help of AI.
Image generation
We’ll help you assess the state of AI image generation tools and determine if AI image generation is right for your brand.
Video content
AI tools can speed up the pace and quality of video production. We’ll show you how to leverage AI to create quality video content.
If you’re creating content of any type, chances are that AI content tools can help you create more of it, at a higher quality, and faster. Whatever your content format, we’ll show you how to spin up AI-powered content creation efficiently.
How can humans and AI best work together for content creation?
Your content marketing strategy is most effective when you leverage the power of AI tools but bring the human touch to the process. Here are the respective strengths of humans and AI for the content marketing pipeline.
| Task | AI strengths | Human strengths | Collaboration approach |
|---|---|---|---|
| Ideation |
|
| AI generates a wide range of ideas, humans select and refine the most promising ones, adding their own unique concepts. |
| Research |
|
| AI gathers and summarizes information, humans interpret and apply it, filling gaps with their own knowledge. |
| Writing |
|
| AI creates initial drafts, humans edit and infuse personal touches, ensuring the content resonates with the target audience, also check for accuracy and consistency. |
| Editing |
|
| AI performs initial edits, humans refine for style, coherence, and brand alignment. |
| SEO |
|
| AI provides SEO insights, humans integrate them naturally into the content without compromising quality. |
| Visual content |
|
| AI generates initial visual ideas or elements, humans refine and create final designs that align with brand and message. |
| Personalization |
|
| AI provides data-driven insights, humans craft personalized messages that feel authentic and considerate. |
| Multilingual content |
|
| AI performs initial translations, humans refine for cultural appropriateness and local resonance. |
| Content strategy |
|
| AI provides data-driven insights, humans interpret and integrate into overall strategy aligned with brand vision. |
| Audience engagement |
|
| AI handles routine interactions, humans manage more complex engagements and community building. |
Why choose Talbot West for content ops?
We have extensive experience in AI-driven content operations. Our founder, Jacob Andra, developed a highly-efficient content program for his SEO clients (at his other company, CustomerFaucet.com), combining the best of human and AI capabilities.
Leveraging Jacob’s experience creating thousands of pages of high-performing, high-converting content across dozens of industries, our experts will work side by side with your team to customize a content program that matches your brand tone and voice, your company goals, and your budget.
Google's stated goal is to "reward original, high-quality content," regardless of how it is produced. We show you how to blend AI with human expertise so your content is high-value.
Remember, human content factories have been pumping out spammy, low-quality content long before LLMs such as ChatGPT arrived on the scene.
"...about 10 years ago, there were understandable concerns about a rise in mass-produced yet human-generated content. No one would have thought it reasonable for us to declare a ban on all human-generated content in response. Instead, it made more sense to improve our systems to reward quality content, as we did." (Google)
In the new landscape, the line between human and AI-generated content will become increasingly blurred.
Here's a thought experiment for you: imagine that a human writes original, compelling content, submits it to an AI tool, and asks the AI how the content can be improved. The AI returns a significantly better version, keeping the original's core ideas but expressing them in a much more engaging, easy-to-understand manner. If we follow the ideology of AI alarmism, we'd have to conclude that the writer should discard the AI-upgraded version and stick with the first, inferior draft. But this makes no sense. Given that the goal is quality and reader satisfaction, we should employ all tools at our disposal to serve the reader's best interests.
The Talbot West AI content framework will help you do just that.
The market is flooded with AI content creation tools. We believe that great content depends more upon the human being using the tool, than it does upon the tool itself. That’s why we spend so much time creating frameworks and processes, so that your human writers and editors can get better results from content creation tools.
That said, here are some great content creation tools:
- Perplexity: research and ideation
- Claude and ChatGPT: content writing (the quality of the prompt determines the quality of the writing)
- Canva: AI features speed up the creation of visual assets
- Midjourney and Dall-E: generate original images
- Synesthesia: AI-powered video creation
- Descript: podcasting, audio, video
- …and so many more
Honestly, it’s easy to get lost in “shiny object syndrome” and the constant search for the next big tool. We’ll help you evaluate the right tool for your use case. More importantly, we’ll establish a system that your team can follow to get the right results from tools.
Natural language processing (NLP) is a field of artificial intelligence and computational linguistics that focuses on the interaction between computers and human language.
When you integrate NLP best practices into a piece of content, search engines, generative engines, and other machine learning technologies can understand your content better, which helps you appear in search results.
We’ll show you how.
AI can create great social media posts and other content with the right prompt engineering and human oversight. It’s all about knowing the platform, content form, and audience—and then prompting AI tools to create social media posts that resonate.
When creating social posts, think of AI like an insanely-productive writing assistant. It can pump out endless content, but it’s only as good as your oversight and editorial feedback. With proper prompting and feedback, you’ll create personalized content that captures the attention of your target audience across the social media channels they frequent.
Our content creation process involves a series of steps, with AI serving as a writing and ideation assistant for human content creators.
At the core of the process is a basic concept: AI is not able to write a complete blog post from a single prompt. Or, more accurately, AI content tools will not create a great blog post from a single prompt.
We break down article creation into its constituent parts, and craft prompts for each component of an article. Content creators leverage AI with intelligent prompts, tailored to specific subtasks within the article creation workflow. At the end, you have a piece of content that is extremely targeted, helpful, and written in the right style and tone of voice.
One of the concerns with AI-generated content is that AI tools are pulling from the same training dataset (the internet) for their outputs.
We’ll teach you the following three frameworks to guarantee original, authoritative, high-quality content.
- Human expertise and thought leadership
- Intelligent prompting
- Editorial oversight
Integrate these into your content marketing strategy, and you’ll create relevant content that is original and trustworthy.
Stay informed
Let’s work together!
Let us know what your main goals, concerns, or priorities are with artificial intelligence.