Generative engine optimization

Generative search is the future. Let's make sure it's a bright future for your brand.

Let’s work together

We'll help you understand how generative AI finds results, and how to show up in those results.

Content

Quality content is key. It needs to be structured in the right way. We'll show you how, and we'll help you spin up your own AI-driven content ops.

Community

Know where your customers hang out online—and be in those places providing value. We'll help you figure out how to do it.

Exposure

Be famous, and generative search engines will surface you. We'll teach you how to run successful PR initiatives that drive results.

This ain't your dad's SEO

If you want to be part of a future that includes generative search, let's talk about how to get ahead of the curve.

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Cutting-edge research and analysis on artificial intelligence and its applications.

Cybersecurity using AI. A collage consisting of a hacker, a laptop with a ton of code visible on the screen, a single smartphone with a social media scroll, a computer screen that is blank. Art deco aesthetic. Mostly grayscale with a small amount of blue and gold. No text. Data streams and circuitry connecting everything and making up the background.

AI and cybersecurity: How AI can help us defend ourselves

Art deco aesthetic, minimalist image of a futuristic hexagonal honeycomb pattern with interconnected metallic hexagons, symbolizing individual AI agents and collective hive intelligence. Warm glowing highlight

Cognitive hive AI

Cognitive hive AI (CHAI) and agentic AI: a beautiful collaboration

A golden tree with branches extending into various symbols of healthcare and medicine, such as DNA strands, pills, leaves, and medical icons. The tree represents the interconnected nature of healthcare knowledge, while the symbols illustrate different areas of medical science and wellness. The glowing, circuit-like lines branching out from the tree suggest the flow of data and the integration of technology, symbolizing retrieval-augmented generation in healthcare. This visual emphasizes the synthesis of vast information networks to support advancements and personalized medical solutions.

Retrieval augmented generation

Retrieval-augmented generation in healthcare

A puzzle with intricate circuit patterns on each piece, symbolizing the complexity of AI change management. The missing pieces emphasize that successful AI implementation requires all components to fit precisely together. The circuit design on each puzzle piece represents the technological elements that must be integrated, while the interconnected layout reflects the need for alignment between different systems and stakeholders. This visual metaphor suggests that AI change management is a delicate process where each piece plays a critical role in creating a cohesive, functional whole.

Change management for AI implementation

Why AI change management fails: The missing link between vision and execution

Art Deco-style landscape image of a sleek, abstract pill with data streams flowing into it. Around the pill, simplified DNA strands and molecular components.

Retrieval augmented generation

Retrieval-augmented generation in the pharmaceutical industry

Art Deco-inspired image features two owls—one perched and one in flight—against a sleek, geometric city skyline. The muted color palette of blues and blacks, along with sharp, angular lines, creates a sense of elegance and modernity. The design's symmetry and abstraction capture the futuristic, streamlined aesthetic characteristic of the Art Deco style.

Retrieval augmented generation

RAG vs. LLM fine-tuning: Which is right for you?

Art deco aesthetic, minimalist image of a desk lamp shining light onto a transparent black box. Inside the box, intricate circuitry is visible, illuminated by the soft glow of the lamp. The design emphasizes geometric shapes, clean lines, and symmetry typical of art deco style, symbolizing transparency and revealing inner workings. Futuristic and clean, without any text or symbols—By Talbot West

What is explainability in AI?

A minimalist art deco abstract shopping cart with a sleek, thin geometric outline, glowing softly with elegant circuitry patterns. The cart features subtle basket grid details, with a color palette of golds, silvers, and soft pastels. The overall design is refined and visually appealing, combining abstraction with sophistication. Art deco aesthetic with a luxurious, minimalist touch---How does RAG help in retail by Talbot West

Retrieval augmented generation

How can RAG impact retail operations?

Minimalist, art deco image of a stylized library or data vault connected by glowing lines to an abstract technological shape, symbolizing data feeding into AI generation in IT. Clean, geometric forms representing structured retrieval with an art deco style--- RAG in IT by Talbot West

Retrieval augmented generation

How can RAG benefit IT ops?

A futuristic alchemist's lab blending raw data elements into refined features, represented by a stylized figure with flowing lines, surrounded by swirling data particles, geometric shapes, and digital streams converging into structured, glowing forms. Art deco aesthetic, minimalist design, futuristic, and technological themes.---What is feature engineering by Talbot West

Data preprocessing solutions

What is feature engineering in document prep?

A minimalist, art deco image with overlapping translucent panels, each representing stages of data transformation. Each panel displays different abstract representations of data, like waveforms or grids. The final layer is sleek and smooth, symbolizing the end of the data transformation process. The design is modern, abstract, and futuristic--- What is data transformation by Talbot West

Data preprocessing solutions

What is data transformation in data preprocessing?

Art deco aesthetic, minimalist illustration of a central stylized sound wave with surrounding images showing different audio augmentation techniques---What is data augmentation by Talbot West

Data preprocessing solutions

What is data augmentation in data preprocessing?

A minimalist art deco funnel with streams of data represented by small geometric shapes entering the wide top and exiting the narrow bottom in a reduced, organized form, symbolizing data reduction---What is data reduction by Talbot West

Data preprocessing solutions

What is data reduction in data preprocessing?

A minimalist art deco image of a clean grid with a hand-drawn, sketchy style. Glowing squares gently slide into place with a softer, more organic appearance, resembling hand-drawn animation. The lines are slightly irregular to create a sketch-like feel, while maintaining clarity and simplicity. Art deco aesthetic with a focus on a hand-drawn, animated style--- what is data imputation by Talbot West

Data preprocessing solutions

What is data imputation in data preprocessing?

A stylized art deco image featuring a classic steam engine with interlocking gears and glowing lines of data. The steam engine, symbolizing the foundational power of industrial innovation, is integrated with modern, abstract elements like radiant light streams and data flows. This represents the evolution from traditional engines to advanced generative AI, highlighting the continuous thread of progress.

Generative engine optimization

What is generative engine optimization?

Art deco aesthetic, minimalist image of a series of waves representing data flows, starting out chaotic on the left and becoming synchronized and uniform on the right. Sleek, stylized waves with a gradient effect and a minimal background with subtle art deco elements, symbolizing synchronization in data standardization during data preprocessing

Data preprocessing solutions

What is data standardization in data preprocessing?

A stylized human figure and an abstract AI form working together to adjust a series of intricate, geometric shapes. The scene symbolizes the process of fine-tuning, where human expertise and AI capabilities merge harmoniously.

LLM fine tuning

What is LLM fine-tuning?

An art deco-style double helix DNA structure with clearly defined strands, intertwined with glowing data streams and geometric patterns. The DNA strands have motifs of leaves and natural elements, symbolizing biomimicry. The glowing data streams should clearly represent the integration of RAG technology with natural data storage.

Retrieval augmented generation

What can RAG do for my business?

A stylized scene of a human figure and an abstract AI form engaged in a dance, surrounded by flowing ribbons of data streams and circuit patterns. The data ribbons glow and weave around them, symbolizing the dynamic and collaborative process of retrieval and generation. The background is minimalist with art deco elements, highlighting the fluidity and synergy of the interaction.

Retrieval augmented generation

What is retrieval augmented generation?

A minimalist art deco aesthetic image of a digital pipeline showing data preprocessing for AI implementation. Depicting data as glowing particles flowing through stages, transforming from a chaotic cloud to a structured grid. Use simple shapes and colors

Data preprocessing solutions

What is data preprocessing?

Art deco aesthetic, minimalist image depicting a chaotic mix of musical notes, numbers, and time signatures scattered randomly on the left side, gradually transitioning to an organized, complete musical score on the right side with evenly spaced notes and structured time signatures. Surround the musical score with small data charts, binary code, and sleek glowing lines symbolizing data flow and AI intervention. The background features a gradient with subtle musical notes and circuit patterns, illustrating the transformation from disorganized data to a harmonized state.—What is data normalization by Talbot West

Data preprocessing solutions

What is data normalization in data preprocessing?

An art deco aesthetic minimalist image of a large, fragmented puzzle with irregular pieces floating around. Each piece has intricate patterns representing different regions or regulations, symbolizing the disjointed nature of AI compliance—AI regulatory compliance is complex

AI regulatory compliance is complex

When we’re performing data preprocessing on your knowledge base, data cleaning (or data cleansing, or data scrubbing) is an important step. We don’t want to feed bad info into an artificial intelligence system. Data cleaning ensures that the AI is getting the best information so it can deliver the best outputs.

Data preprocessing solutions

What is data cleaning?

A large, stylized eye overseeing a cityscape filled with both natural and technological elements. The eye represents governance and oversight, ensuring AI operates within a structured and regulated environment.

What is an AI governance framework?

Art Deco-style illustration depicting a human and a robot interacting. Both hold glowing holographic puzzle pieces that are nearly touching, symbolizing collaboration. Geometric patterns, bold lines, and vibrant colors typical of Art Deco, such as gold, teal, and deep blue.

AI ethics: balancing progress and principles

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Talbot West bridges the gap between AI developers and the average executive who's swamped by the rapidity of change. You don't need to be up to speed with RAG, know how to write an AI corporate governance framework, or be able to explain transformer architecture. That's what Talbot West is for.

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