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What is data transformation in data preprocessing?
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A minimalist, art deco image with overlapping translucent panels, each representing stages of data transformation. Each panel displays different abstract representations of data, like waveforms or grids. The final layer is sleek and smooth, symbolizing the end of the data transformation process. The design is modern, abstract, and futuristic--- What is data transformation by Talbot West

What is data transformation in data preprocessing?

By Jacob Andra / Published August 27, 2024 
Last Updated: August 27, 2024

Data transformation reshapes and refines your data, converting it into formats that are optimal for analysis and machine learning. When you're deploying AI models or other data-driven applications, data transformation ensures that the raw inputs are structured and consistent, so you get more accurate predictions and insights.

As a step in the data preprocessing pipeline, data transformation adjusts, scales, and encodes your data, making it ready for AI ingestion and enhancing its utility across different tasks.

Main takeaways
Standardizes data formats, creating consistency across various datasets.
Enhances the accuracy of machine learning models by aligning data with algorithm requirements.
Improves the quality of analysis by scaling, normalizing, and encoding features appropriately.
Enables better integration of data from multiple sources, facilitating comprehensive analysis.
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What are the four types of data transformation?

By converting data into more usable formats, the following transformations enhance the clarity, relevance, and effectiveness of a dataset. Each type of transformation addresses a specific challenge, from reducing noise to ensuring compatibility with different analytical tools.

Type of data transformationPurposeExample

Constructive transformation

Adds or generates new data elements to enhance the dataset, often through feature engineering.

Creating a new feature by combining existing data fields, such as calculating total sales from unit price and quantity sold.

Destructive transformation

Reduces or removes elements of the dataset that are redundant or unnecessary, simplifying the data.

Dropping irrelevant columns, such as removing user IDs that don’t contribute to analysis.

Aesthetic transformation

Changes the data's format or appearance to improve readability or align with presentation standards.

Formatting dates into a standard MM/DD/YYYY format or converting numerical data to percentages.

Structural transformation

Alters the structure of the dataset, such as normalizing, scaling, or pivoting data for consistency.

Normalizing data to a 0-1 scale or restructuring a dataset from a wide format to a long format.

Steps in data transformation

At Talbot West, we follow a structured approach to data transformation so that your data is optimized for AI ingestion.

  1. Audit the data: We assess the raw data to identify inconsistencies, missing values, and areas requiring transformation. This step ensures we fully understand the dataset's condition and specific needs.
  2. Normalize and scale: We adjust the data so that all features are on a comparable scale. This is crucial for many machine learning models to perform effectively. Data normalization and standardization techniques are applied based on the dataset's characteristics.
  3. Encode categorical variables: We convert categorical data into numerical formats for compatibility with machine learning algorithms. We choose the appropriate method—label encoding for ordinal data or one-hot encoding for nominal data—based on the nature of the variables.
  4. Handle missing data: We impute missing values or removing incomplete records. This maintains the dataset's integrity and avoids biases that could skew results.
  5. Engineer new features: To enhance the dataset, we may create new features that capture deeper patterns within the data.
  6. Apply log transformation: We may correct skewed data distributions by applying log transformations or other techniques.
  7. Aggregate and summarize: We streamline the dataset by aggregating data points into meaningful summaries. This reduces the volume of data without losing critical insights, making the analysis more efficient and manageable.
  8. Reduce dimensionality: We simplify the dataset by reducing the number of features while retaining the most informative ones. Techniques such as principal component analysis (PCA) can minimize noise and enhance model efficiency.
  9. Validate and test: After transformation, we validate the data to see if it meets the project’s requirements and performs optimally in analyses. We adjust transformations as necessary to achieve the best outcomes.

Real-world applications of data transformation

A minimalist, art deco image featuring sleek, interwoven data channels flowing across different landscapes like urban, industrial, and agricultural scenes. The channels are represented by clean, flowing lines that subtly change in texture or color as they weave together, symbolizing the transformation and integration of data across various sectors. The design is abstract, sophisticated, and modern, avoiding any cartoonish elements--- Real-word applications of data transformation by Talbot West

Here are a few examples showcasing how data transformation applies to real-world scenarios:

IndustryApplicationTransformation techniquesOutcome

Patient data integration

Normalizing data across systems and encoding categorical data

Enhanced patient care through unified patient histories and more accurate diagnoses.

Fraud detection

Log transformations, data normalization and encoding transaction types

Real-time fraud detection leading to reduced financial losses and improved security.

Customer segmentation

Aggregation of purchase data, one-hot encoding demographics and scaling frequencies

Targeted marketing campaigns that increase sales and customer loyalty.

Predictive maintenance

Smoothing sensor data, aggregation and normalization across machines

Reduced downtime and maintenance costs, enhancing productivity.

Network optimization

Structuring data from network devices and aggregation and smoothing

Improved network reliability and customer satisfaction.

Personalized recommendations

Normalization, encoding of user behavior data and feature engineering

Increased conversion rates and customer engagement through accurate product recommendations.

Smart grid management

Aggregation of consumption data and log transformations

Efficient energy distribution and better integration of renewable sources.

Need help with data preprocessing?

Preprocessing your documentation—which includes data transformation and a whole lot of other techniques—is a prerequisite to implementing a RAG system, fine-tuning an LLM, or otherwise getting your own customized AI instance. If you need help with data preprocessing or any other aspect of AI implementation, get in touch. Talbot West is here to ensure that your integration road is smooth and profitable.

Contact Talbot West

Data transformation FAQ

You can transform data in SQL using the appropriate commands and functions. SQL allows you to perform operations such as filtering, grouping, aggregating, joining tables, and applying mathematical functions, all of which are forms of data transformation.

Exploratory data analysis (EDA) and extract, transform, load (ETL) are not the same. EDA involves analyzing and summarizing datasets to understand their main characteristics, often using visualizations. ETL, on the other hand, is a process used to extract data from sources, transform it into a suitable format, and load it into a database or data warehouse.

The most common data transformation is normalization. It scales data to a standard range, typically 0 to 1, making it easier to compare different data points and ensuring consistency across features for machine learning models.

Use data transformations when you need to:

  • Prepare data for analysis or machine learning models.
  • Improve data consistency and comparability.
  • Handle skewed data or outliers.
  • Encode categorical variables.
  • Reduce data complexity for better interpretability.

Common techniques for data transformation include normalization, standardization, one-hot encoding for categorical variables, log transformation for skewed data, and feature engineering to create new variables.

In Excel, you can transform data by:

  • Using built-in functions like VLOOKUP, HLOOKUP, TEXT, DATE, TRIM, and CONCATENATE.
  • Applying data tools such as Text to Columns, PivotTables, and Data Validation.
  • Using Power Query for more advanced transformations like merging, appending, and cleansing data.

Common issues with transforming data include:

  • Loss of information if data is overly reduced or simplified.
  • Introduction of biases if transformations are not handled carefully, especially with missing data.
  • Data corruption if errors occur during transformation, such as incorrect formulas or misapplied techniques.
  • Incompatibility if the transformed data does not match the requirements of the analysis or model.

Resources

  1. Jin, Z., Anderson, M. R., Jagadish, H. V., & Cafarella, M. (2017). Foofah: Transforming Data By Example. Proceedings of the 2017 ACM International Conference on Management of Data, 683-698. Retrieved from https://web.eecs.umich.edu/~michjc/papers/p683-jin.pdf
  2. He, Y., Chu, X., Ganjam, K., Zheng, Y., Narasayya, V., & Chaudhuri, S. (2018). Transform-Data-by-Example (TDE): An Extensible Search Engine for Data Transformations. Proceedings of the VLDB Endowment, 11(10), 1165-1177. https://doi.org/10.14778/3231751.3231766

About the author

Jacob Andra is the founder of Talbot West and a co-founder of The Institute for Cognitive Hive AI, a not-for-profit organization dedicated to promoting Cognitive Hive AI (CHAI) as a superior architecture to monolithic AI models. Jacob serves on the board of 47G, a Utah-based public-private aerospace and defense consortium. He spends his time pushing the limits of what AI can accomplish, especially in high-stakes use cases. Jacob also writes and publishes extensively on the intersection of AI, enterprise, economics, and policy, covering topics such as explainability, responsible AI, gray zone warfare, and more.
Jacob Andra

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